In a surprising example of collaboration between apparently rival companies, luxury jewelry brand Tiffany & Co. The streetwear company is partnering with Supreme for the 2021 fall / winter season.
Tiffany and Co. It recently released a teaser video featuring skateboarder Sean Pablo wearing the iconic company’s signature heart necklace but with the Supreme Box logo. Check it out below.
More details came later in the post.
“Tiffany & Co. A has worked with Supreme on a new collection for Fall 2021. Inspired by pieces originally launched in 1960, the Return to Tiffany collection includes a heart tag pendant, an oval tag pearl necklace, a star bracelet, a heart tag stud earrings, a heart knife key ring, an oval tag keyring and a t-shirt.
All pieces depict sterling silver. The Oval Tag Pearl Necklace features freshwater cultured pearls. Available on November 12th. Available in Japan on November 13, “the post said.
So why did the two companies decide to collaborate? The truth is that Tiffany and company have been watching the small market for some time.
The company has been in business for over 180 years, so any change will create waves. Earlier this year, the company ran an advertising campaign in New York stating that the jewelry line was “not your mother’s Tiffany’s.”
He also ran a viral campaign featuring paintings by brand ambassadors Jay-Z and Beyoncé and Jean-Michel Basquiat.
However, the company’s new focus on celebrity and youth fame could largely be blamed on brand executive vice president Alexandre Arnold. Arnold was previously the CEO of luggage brand Remova, where he guided collaborations with Dior, Moncler and streetwear brands Off-White and Supreme.
Pieces of goods emblazoned with the highest logo became status symbols and sold out in seconds when they went on sale. Tiffany apparently expects something similar to happen with her own top collaboration.