Samsung apologetic for advertisement depicting a woman running alone at 2 a.m

Samsung has issued an apology for a recent commercial depicting a lady getting up at 2:00 a.m. to go for a solo run through the streets of a metropolis. Some women’s running clubs and safety advocates have blasted the commercial as “unrealistic.”

Samsung has informed Radio 1 Newsbeat that “being disrespectful to exist issues surrounding women’s safety” was never their aim. It goes on to say, “We apologies for how this may have been received.”


“The ‘Night Owls’ ad was created to send a positive message: to promote individualism and the freedom to exercise at any time.” In light of the death of Ashling Murphy, who was slain on the run in January, women’s safety organisation Reclaim These Streets has called it “tone-deaf.”


As a result, Esther Newman, editor of Women’s Running magazine and podcast, believes that this advertisement “doesn’t represent the truth.” She told Radio 1 Newsbeat, “Women don’t run at that time because we are too afraid.”

“It’s a complete shock. I don’t know any woman who would go for a run at 2:00 a.m. Not in a metropolis, for sure.”

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