Social media giant, Facebook, will commence the ban on advertisements that steer people away from vaccinations and also claimed to initiate a fresh flu vaccine information campaign.
The company wrote in a blog post that advertisements which are supporting or criticizing policies on or relating to the vaccines will be permitted.
Facebook will initiate the implementation of the scheme in the coming few days.
“Our goal is to help messages about the safety and efficacy of vaccines reach a broad group of people, while prohibiting ads with misinformation that could harm public health efforts,” the company informed.
“We already don’t allow ads with vaccine hoaxes that have been publicly identified by leading global health organizations, such as the World Health Organization (WHO) and the US Centers for Disease Control and Prevention (CDC),” it added.
The company has been under duress from various politicians and public health groups to curb the spread of anti-vaccine slurs and fabrications on the platform. The pandemic has underlined the essence of preventive measures even though a vaccine is likely not in the near future.
Facebook’s rules about vaccine information
Facebook’s rules forbid ads with vaccine deceptions, but ads articulating criticism to vaccines which are honest had been permitted.
Early in the year, Facebook Public Policy Manager Jason Hirsch said to the Reuters news agency that the company was of the opinion that users should be free to voice such subjective views and that more hostile suppression could make people hesitant about vaccines or the anti-vaccine camp.
The flow of misinformation half-truths and speculations about hasn’t stopped since the pandemic began.
Check sources before sharing information on vaccines
In the meantime, misinformation about intrusion methods – such as contact tracing and mask-wearing – produces misperception and can also ensue in suspicion against institutions, governments, expertise and science.
The World Health Organisation urges people to confirm the source before sharing any information, using trustworthy, science-based reports from resources such as national public health agencies.
Presently, no particular cure or vaccine for the virus has been licensed, but many drugs and vaccine candidates are under trials and experiments.