Coke is to change can’s look

This month, the business will launch a new design for flavored Coke products, and a new Coke variation will be available in a few weeks. 

It’s part of the company’s newfound emphasis on its Coke brand, as it abandons niche items in favor of generating enthusiasm for its core beverages.

New Cherry soft-drink cans and bottles in the United States are magenta, with the white Coca-Cola logo on the standard version and the black Coca-Cola logo on the Zero Sugar version. 

Softdrink Zero Caffeine and C Zero Caffeine and No Sugar have new packaging to match these styles.

In 2020, the firm intended to trim its portfolio in half, removing weak brands and focusing on its most strong, such as Coke. Coca-Cola (KO) is now focusing on revitalizing can’s image and tempting new customers with new products.

The redesigned products will be available on store shelves in late January.

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